BEND, OREGON – January 8, 2015 – Cascadian Group, LLC, has partnered with Michelle Helling as the firm’s Contractor, Marketing Engagements. Michelle is the firm’s preferred resource when it comes to driving our clients’ go-to-market strategy and subsequent marketing execution. Michelle also is integral to generating leads and developing business for Cascadian Group, LLC.
Michelle brings to Cascadian Group, LLC more than 17 years of experience, having spent the bulk of her career at successful Silicon Valley startups in a variety of sales and marketing roles. Her specializations include marketing strategy, messaging, positioning, partner marketing and field marketing as well as marketing and sales operations. She holds a Bachelor of Arts in Mass Communications from California State University Hayward, with an emphasis in marketing and advertising.
Michelle grew up in Silicon Valley as the child of a serial startup entrepreneur, learning the art of manufacturing and quality assurance right there in her own garage. She spent most of her summers playing in the Sierra Mountains where she ultimately ended up living the life of ski bum for several years before venturing back to the bay area, and finally to San Francisco, where she spent the better part of her career.
Since relocating to Bend in 2013, Michelle balances her time hiking the vast network of trails with her trusty Chocolate Labrador, Huck, skiing Mt. Bachelor, and helping businesses of all sizes define and achieve their sales and marketing goals.
ABOUT CASCADIAN GROUP, LLC
Cascadian Group, LLC (“Cascadian”) is a private firm dedicated to venture development, executive management and marketing consulting, and M&A support. We are on a mission to help build better businesses, and believe in reaching beyond incremental improvements to seek crucial opportunities that can substantially enhance a company’s performance and value. Our clients are typically early-stage to mid-cap companies in transition, facing significant challenges and events.
Michelle brings to Cascadian Group, LLC more than 17 years of experience, having spent the bulk of her career at successful Silicon Valley startups in a variety of sales and marketing roles. Her specializations include marketing strategy, messaging, positioning, partner marketing and field marketing as well as marketing and sales operations. She holds a Bachelor of Arts in Mass Communications from California State University Hayward, with an emphasis in marketing and advertising.
Michelle grew up in Silicon Valley as the child of a serial startup entrepreneur, learning the art of manufacturing and quality assurance right there in her own garage. She spent most of her summers playing in the Sierra Mountains where she ultimately ended up living the life of ski bum for several years before venturing back to the bay area, and finally to San Francisco, where she spent the better part of her career.
Since relocating to Bend in 2013, Michelle balances her time hiking the vast network of trails with her trusty Chocolate Labrador, Huck, skiing Mt. Bachelor, and helping businesses of all sizes define and achieve their sales and marketing goals.
ABOUT CASCADIAN GROUP, LLC
Cascadian Group, LLC (“Cascadian”) is a private firm dedicated to venture development, executive management and marketing consulting, and M&A support. We are on a mission to help build better businesses, and believe in reaching beyond incremental improvements to seek crucial opportunities that can substantially enhance a company’s performance and value. Our clients are typically early-stage to mid-cap companies in transition, facing significant challenges and events.
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